Market Intelligence

( Nutritional Products )

Nutritional product business is a very competitive business. The competitive landscape is diversified and includes small players as well very large players such as Nestle. This particular company wanted to introduce a new product range which could potentially address problems such as hair greying, obesity, diabetes etc. The company was in the “Concept Testing” stage and wanted accurate market intelligence to assess the commercial viability. 

Legaligence strategic consulting team provided accurate primary and secondary intelligence (both qualitative and quantitative) and analysis on various critical aspects including competition, target customer base, opportunity size, purchasing power of the target customer base, optimum price point and overall brand perception at that point of time. Based on the strategic inputs provided by Legaligence,  the company decided to take the product range towards commercialization.